You’ve probably heard it many times before that you should practice buying local. If there’s anything you spend your money on it should be sourced as locally as possible, whether it’s produce grown locally or if it’s a finished product which was made within the borders of your home country, if not within your very own local neighbourhood. But how exactly does buying local pay? How exactly is buying local products advantageous to you, especially if you’re one of those people who enjoy their exotic brands and a plethora of other exotic products?
Well beyond it being a social responsibility which is in effect on the shoulders of all of us, there are some serious advantages to buying local. If you think about any local business that has a strong British business heritage, its success was largely built on the quality of the products or services it offers. This is especially true for those community or family type businesses which developed in the very early days of the emergence of industries such as agriculture and even following the Industrial Revolution. The thinking behind it all is that if you buy your bread from a local baker for instance, you’re almost guaranteed to get fresh bread and other freshly baked goods daily, while other types of businesses afford you the option of perhaps walking just a couple of blocks to liaise directly with your product- or service-provider. This can come in handy in the event that something isn’t quite right, in which case there’s nothing quite like being able to articulate your concerns and requirements in person.
Above all else however, the best way through which buying local pays is in the very makeup of British businesses and brands which have a strong and long-running heritage. The value you get is unparalleled, quite simply because these types of businesses have origins which were formed out of nothing but filling a specific need. Take James Shoe Care for example, a traditional British brand with a heritage that’s only growing. James Shoe Care identifies as London’s premier shoe repairer and dry cleaners and was established in 1979, which is a long enough time for them to have built-up a real British business pedigree of simply delivering a quality service. What a business such as James Shoe Care demonstrates in the best way possible however, is the practicality aspect which complements the quality of a British brand or business with a strong and proud heritage. I mean if you’re going to drop some of your non-wash clothing items off to get dry-cleaned, wouldn’t it be nice if you could drop off your shoes which need some repairing at the same place? What about going even further than that and perhaps getting your watch or jewellery repaired at the same place as well?
Buying local pays in more ways than one, going far beyond just keeping jobs local. You get the type of value which is reinforced by cheaper prices, as a result of the labour and maybe the raw materials being sourced locally, but you also get a product or service which is as tailored to your unique needs as possible.