Presenting your products in gift boxes is always a nice idea, and there are a dizzying variety of different boxes available. That can be both a blessing and a curse; you’ll never want for options, but making a final decision can be more than a little tricky. To narrow things down a little right off the bat, why not consider the advantages that come with pillow boxes?
Here are just four.
1. Perfectly Sized
One of the main problems with traditional squared gift boxes is that they are usually a lot larger than the item that they actually hold. This isn’t ideal for businesses since those boxes will take up a lot of space on shelves, despite the product itself being on the smaller side. It’s also nice for the customer when the size of the box complements the size of the product. Pillow boxes can be made in all sorts of shapes and sizes, and they are ideal for holding smaller items.
2. Instant Appeal
Traditional gift boxes can be beautifully branded and made from the most upscale materials imaginable. However, at the end of the day they have simply taken a practical design and made it more stylish. That isn’t the case with pillow boxes. They have their own unique appeal that places style above mere functionality, which is perfect when you’re looking for gift boxes.
3. Low Cost
Few business owners disagree with the idea that providing products in gift boxes gives them an added dash of panache, but very few businesses actually make extensive use of gift boxes. One of the reasons why is that those boxes are expensive, so you either need to cut your profits on the product itself or pass the added expense onto the customer. Pillow boxes aren’t free, but they are a lot less expensive than other gift boxes since they don’t require as much material and tend to be on the smaller side.
4. Good for the Environment
Eco-friendliness is an added benefit of the fact that pillow boxes don’t require as much packaging material. That might not be a prime concern for most business owners, but it’s still nice to keep things eco-friendly when you can do so without sacrificing quality.