The business world is in a constant state of evolution.
From fledgling startups to well-established ventures, companies today need to be ready to pivot as unpredictable markets could demand a shift in a business model. At times, it can seem difficult (even impossible) to weather these extraneous forces — especially as a new venture. Here, tips on how to start your company in the face of uncertainty and keep it going, come what may.
Act small, dream big
When starting a new venture in an emerging market or with an untested model, it’s important to keep costs as close to zero as possible. Those who’ve bootstrapped their company know this better than anyone.
When we started InstaBrand, we worked out of my dining room for months to keep overhead costs down. We started with only a few hundred dollars, and it was very, very carefully spent. Instead of hiring developers or bringing on a technical co-founder, the entire system and workflow were built in Google Docs — the “personal” version. (We didn’t want to pay $5 for the “business” version.)
Keeping costs close to zero gave us something others didn’t have — time. We could run our bootstrap operation indefinitely, and every dollar we brought in was a dollar used to grow the company.
Set up a good Office space
Initially, we’d use to work remotely due to lack of capital to set up an office space. Additionally, some people say that having a dedicated office is not necessary to run a successful business. However, setting up a good office space is a crucial step in the journey of building a successful startup and maintaining its momentum. The workspace serves as the epicentre of creativity, collaboration, and productivity.
Ensure it is well-organized, comfortable, and equipped with the necessary tools for your team to thrive. Beyond aesthetics, it’s essential to create a clean office space that not only fosters productivity but also prioritizes the welfare of employees. Investing in commercial cleaning services in Palm Beach, FL, or near the office location can be integral to ensuring a hygienic and conducive work environment. A thoughtfully designed office can inspire innovation and contribute significantly to the overall success and longevity of your startup.
While trying to grow our business model, we made a lot of small mistakes. But those mistakes turned out to be the keys to our success. Before we begin to explain what we did, you can click and learn here about the various ways you can implement to give your startup a much needed boost.
Instead of building our ideal custom website for big bucks, we put up a Squarespace site — and invested just a few hours into doing so. Instead of spending money on marketing, we went to trade shows to network — often finding ways to attend for free. When testing new concepts that required ad spend, like Google Adwords for example, we would build $5 campaigns instead of $500 campaigns.
We were able to learn from our mistakes at a lower cost and stay dynamic.
Being flexible is better than being right
Influencer marketing was brand new and basically untested when we first started the company two years ago. Whatever long-term commitments we made — a lease, building technology, signing up for a SaaS tool — we asked if it would still be useful if we pivoted in another direction and how quickly could we recoup the cost if not.
Always staying flexible can allow us to be dynamic and adapt to emerging market trends. You can also sell your products on social media platforms since it can generate a new client base. To understand how well your brand can do on such platforms, you can get a social commerce report for 2022 that you can analyze and utilize for your company.
Build a smart team
At first, we didn’t have the funds or the resources to attract experienced talent. We started by hiring people who could quickly learn a task and solve problems.
The result for us was a team that took a very fresh approach to some of the ad industry’s oldest rituals and problems. We learned as we went, and team members were quickly switching and taking on new roles based on skill and performance. By hiring people who could handle any challenge or task thrown at them, we were able to keep our core team strong as the market changed and shifted.
Be passionate, and start networking
In business, it’s important to hang with the right crowd.
These people can be board members, advisors or friends. Find people who have realized success in their lives and can teach and guide you. Surround yourself with a diverse group so that you have different experiences and skill sets to draw upon.
You don’t need to wait until you have funding, a cool office space or a rockstar team to start approaching these people. All you need is passion. Be passionate about what you do, believe in yourself and everything else will fall into place. Don’t be afraid to reach out and don’t be shy. It will cost you only your time — and it will be time well spent.