Digital signage displays can improve customer experience. Marketers know that improving customer experience unlocks more sales and higher revenues. Recent research from Gartner says that product or service price doesn’t directly correlate to customer loyalty. Customers experience is an essential business differentiator today.
Good customer service is expected when customers shop in person at a brick-and-mortar store. Technology adds new ways to improve customers’ experience in the real world. Strategically planned and positioned Navori digital signage solutions offer customer engagement and marketing tools.
Digital Signage and Information
Digital signage solutions draw customer attention by offering the customer relevant information, including news, sports, weather, or financial market information. When a business uses digital signage displays, Gartner says that customers standing in a long line perceive a significantly shorter wait time. For instance, if the actual waiting time in line is 15 minutes, the customer may estimate a seven or eight-minute wait.
Improve customer experience by creating digital signal with these elements:
Tell a Story
To engage customers, the business can create digital signage content that shares corporate history, values, and culture. If the business is well-known by local customers, remind them about the company’s start. Show them how the business relied on local families to grow. Good storytelling keeps customers engaged and builds brand loyalty.
Digital signage displays allows the business to share information that might not be available in other formats. It’s simple to install a digital signage display that delivers information or engaging content to customers.
Keep It Simple
Small business owners may be tempted to provide too much information in a single signage display. It’s important to give customers information they need but it’s as important to convey a simple, clear, and memorable message. Simple digital messaging doesn’t require verbal scripting, but it should mean great design. Provide crisp, sharp images and simple text to convey clear messages or information to customers.
At their best, digital signage displays are as pleasing to customers’ eyes as art. Combined design, color, and text must come together to deliver a compelling or memorable message. Animated content may be used to capture the intended audience’s attention and prompt them to engage with it.
Creative Location-Specific Messages
New York customers differ from those in St. Louis. What’s relevant or important to New Yorkers might not interest Miamians. Digital signage can familiarize your message and information to the audience. Access and use market research to create resonant messages.
Know the Audience
“Know your customer” is one of the most important rules of business. Walk in your customer’s shoes. Before initiating a digital signage strategy, know as much about your audience or customer as possible. Create content, videos, or content that mirrors your audience. The customer must identify with your message.
For example, if your business hopes to identify your business with customer values, use quantitative data about customers’ age groups. A message about “freedom” may be appealing to teenagers but less interesting to middle-aged parents.
Before creating digital signage displays, determine your focus goals. If you want to motivate the customer to ask a sales representative for assistance, you want him or her to take immediate action. If you’re hoping to increase fourth quarter revenues, the actions you want customers to take will differ.
Identify digital signage goals at the start to measure your campaign’s bottom line success.
Digital Signage and Performance Management
Digital Signage displays can motivate and drive performance in the organization. Important performance data may be displayed to employees or salespeople on screens to support agile, real-time business decisions.
Use digital signage to highlight team or division targets to inspire competitiveness, efficiency, and productivity. Place digital signage in high-traffic areas to keep employees focused on goals. Digital signage displays can be tailored based on the metrics or goals of the department or division.
Content and Digital Display Signage
Digital signage displays rely on successful content. When considering a digital signage campaign, remember to tell great stories. The message must be simple and compel the audience to prompt them to action or reaction.
Where you position digital signage displays is very important. Identify “hotspots” within the shopping area or corporate office. Place digital signage in areas where people congregate and stay the longest. A video wall or large digital display creates almost endless possibilities to capture customer or employee attention.