If you spend any time at all on YouTube, you know that videos are an important part of the marketing process. Once upon a time, the videos you saw to market businesses were all simply commercials on the TV, but with the internet, there are so many more places to share commercials and videos.
You don’t just want to make commercials, you can do many things for your business with video. Create how-to videos, do interviews with your employees, create a video blog, or use video as a way to introduce products. Here are some tips for integrating video into your marketing plan, whether you’re a one man (or woman) business or a big corporation.
Start A YouTube Channel
Your video expertise needs a place to be viewed and YouTube is that perfect place. People watch everything from how to videos to music videos on YouTube, they share these videos all over the web, including on social media. By starting a YouTube channel, which can be directly connected to your Gmail/Google account, you will have one of the tools you need to make videos.
Get A Good Camera Or Smartphone
You’re going to need something to take video with. You have numerous options, from video cameras and cameras with video option to smartphones and webcams. You want something that takes clear video so that you can make something that people will want to share. Test out the video features on the tech you have, and then consider investing in something new if what you have doesn’t make the grade.
Know How To Edit
While you can shoot a video without doing any kind of editing, you might want to hone your editing skills just in case. This is especially important if you are creating something for your business. A video blog can be uncut, but a commercial will need a little extra work. You could take some time to investigate video editing software or apps like hitfilm pro that can help you out with both editing video clips as well as with the post-production of the video. There are cheap options for small businesses and entrepreneurs which may give you a boost and increase your view count.
Facebook has made it even easier to get your videos out there with their live feature. This will be an unedited video, since it automatically streams on facebook, so no need to know how to edit. The more interesting your video, and the title you chose for it, the more people will tune in and even watch/share it once your video is done and saved to Facebook.
If you’re concerned about making videos (or going live on Facebook), do some practice videos for yourself. You just might find you have a knack for creating vlogs, commercials, or even instructional videos. And, with any luck, some of your videos will go viral.