Business cards play a vital role in ascertaining the credibility of a business. Its design, format and colour speak a lot about yourself and your business. Before you even utter a word in front of your client, business cards have the capability to create a good or a long-lasting impression on your clients’ minds. No matter how many cards you had already got printed in the past, you have to come up with innovative business card ideas to stand out from the crowd. In case, you have no time to conduct in-depth research on your own, don’t resist going for a reputed printing shop’s help. A few handy tips for designing your dream business card are mentioned as follows:
1. Display your name and title
A business card demands sophistication and professionalism, but that doesn’t mean you should avoid getting your name exhibited on it. A business card with a catchy design won’t generate returns until unless your name and title are displayed on it. Yes, that’s a mandatory rule to follow. Your client is certainly interested in knowing your contact information, but he/she is also keen to know the name and job designation of the person with whom he/she will be working in the near future. Keep your titles free from any technical languages and ensure that your client/common man understands it without struggling much. This is the same with any print marketing methods as well, so whether you are using business cards, brochures, or booklet makers to create these prints, you should keep this in mind.
2. Figure out clients’ requirements
Business cards are for clients and that’s why you should emphasize on knowing your clients’ requirements and preferences before anything else. Find some time out and take a sneak peak in the wealth of templates available online. While placing small or bulk online orders for business cards, you can be lucky to grab an exciting 20% off @ Printed.com. How cool is that! Explore several galleries (online or offline) to be inspired and create a rough draft that closely matches your clients’ needs and organizational goals.
3. Mention company name and logo
Not to forget about the company’s name and logo which have to be included in your business card. Your logo throws a bright light on the nature of operations, and what your company is all about. Hire a professional graphic designer for creating a premium logo for your company and get the same imprinted on your business card too. Let your logo shout your company’s objectives. Create a perfect fusion between your background and logo colour so that its creativity gets instantly highlighted before anyone who views it. Avoid putting a splash of too many colours in your design and try keeping it simple.
4. Your contact number
Contact number is extremely important for having clear and transparent conversations. Sometimes, the e-mail address may not add as amazing value to professional talks as phone calls. The businessmen or professionals who have more than one number should mark which number is for what purpose. This will save the client from dialing unwanted numbers displayed thereon. You should not give it a thought of adding your personal number on the card. This will keep you protected from answering calls 24*7 and give you a peace of mind in your leisure time.
5. Email ID along with URL
When your clients cannot access you via phone, they still have a user-friendly option to contact you instantly through email or visit your official website via URL. Keeping your URL short will make it easier for your prospective clients to memorize it. As customers find it tedious to recall a complicated or too-long URL, it’s recommended to have a customized URL. Clients will visit your website often if it has an easy-to-grasp address. The more the visits, the more leads you will generate for your company.
6. Links to several social media profiles
Social media profiles have created rage in the contemporary era. Nowadays, the budding entrepreneurs as well as successful business tycoons cannot underestimate their value and significance. Make sure to include your links to appropriate social media profiles to dominate your company’s presence in virtual world as well. It is not compulsory to make your card crowded with all links. Instead, identify which social media profile will serve your company’s objectives the most and make relevant decision accordingly.
7. Physical address
If you are in the freelancing industry, you can skip adding the ‘address’ column in your business card. Obviously, you have got to tell everything about your contact number, URL, logo, Email, etc. if you are working online. But as you have the freedom to work from any corner of the world, mentioning the address holds no significance. But if you have a personal office or showroom somewhere, you can provide its details on your card. Mention your working hours for informing your clients about the availability. You can also get a map designed on your business card so that the customers/clients find it conveniently.
8. Include photos
They say ‘A picture is worth a thousand words’. To add a personalized touch to your card, you can ask the designer to add your best professionally clicked picture in the background. If you don’t find it pleasant to display your own image, prefer displaying any of your best works in the provided space. Tell your designer about the space that it should cover on card and receive eye-pleasing results afterward. Also, looking for an industry-specific printing company would be a better choice. For example, if you own a handyman company, you can reach out to a company that prints handyman business cards more often. With this option, you may be able to avoid printing mistakes as the printing vendor will likely have experience printing cards for similar businesses.
To make sure that the above tips are implemented in the right manner, you should go for a printing company that meets your expectations at reasonable prices. Choose the right material, colour, imprinting method, shape and texture for leaving your clients awe-stuck with your cards.